When you create a website, you try to make it as good as possible. You spend hours designing and editing every little detail and hope a well-designed website will bring you tons of potential clients. But even though a well-thought and optimized website can increase your traffic, it won’t necessarily make those visitors into your clients.
Attracting visitors to your website is one thing; making them stay and take desired actions is another. This is why you must come up with little tricks and tactics to convert visitors and make them become your leads. Let’s list the best techniques you can use for this task.
How To Convert Website Visitors
1. Make Your Website Navigation Simple
Visitors arrive at your website with a specific purpose – they search for contact information, want to learn more about your product, want to purchase something, or are interested in the article you’ve published. Whether you want your visitors to sign in to your project management system or buy your online course, you should choose a simple design that leads them to the pages you want them to take action on. Either way, they should be able to find their desired destinations as quickly as possible.
This is why creating a navigable website is so important; your visitors will leave it as quickly as they’ve come.
2. Offer Special Promos and Discounts
The next tip is a common marketing strategy used both on online platforms and physical stores. You can create a sense of urgency among your users if you want your potential leads to make quicker decisions. Many potential clients have a fear of missing out on beneficial promotions and offers, and that’s the reason why this tactic works better than anything. When you offer a discount or award that’s hard to ignore, people tend to buy products they wouldn’t buy another time.
So make sure to occasionally use this tactic to create anxiety and increase your conversion rate.
3. Make It Easy to Contact You
All websites that don’t provide any contact information or make it hard to find it seem suspicious. Moreover, people tend to avoid purchasing or signing in to these websites as they don’t want to risk losing money or personal data.
This makes providing contact information and customer support crucial. You should always offer 24/7 customer support with automated chatbots or support specialists. Only with quality customer support can you build trustworthy relationships with potential leads who won’t be afraid to purchase products from you.
Although optimizing your website and driving a lot of traffic to it seems exciting and super crucial at first, you can’t only focus on that. After all, what’s the profit of having tonnes of visitors who will not turn into buyers?
This is why you should pay closer attention to increasing your conversion rates and turning your potential leads into actual customers. You can do it just fine if you follow our little secrets mentioned above.