As a brand or business in the digital era, your online reputation can majorly impact your success and future. Today, potential customers can easily look up a brand on the Internet before deciding whether to conduct business with it. If your brand has a digital presence, you will be likely to receive a lot of feedback online. However, with more and more consumers reviewing their purchases online publicly, it becomes necessary for brands to manage and clean up their online reputation. Even one negative review can have severe repercussions on your brand’s image and revenues.
Let’s look at five reasons why negative online reviews can cause more losses to your business than you might imagine:
Tarnish Brand Image Indefinitely
Positive reviews left by satisfied customers strengthen your brand’s online presence greatly. But even one negative review of your business can hurt your brand reputation permanently if not dealt with in time. As long as that negative review is there, people who see it will perceive your brand in a poor light. This is why it is imperative to clean up online reputation and suppress negative search results that show up on the top pages of a search engine when people search for your brand online.
Hurt Your Credibility
Negative reviews can affect your brand’s credibility deeply as they can reduce your customers’ faith in your brand drastically. They may shake the confidence that customers previously had in your brand, even if the negative reviews are false. Negative publicity spreads like wildfire. Unwarranted complaints and misinformation may create exponential harm to your business. But a media PR agency that provides online reputation management services can help you monitor and keep track of this professionally.
Slash Customer Engagement
Negative reviews can not only turn away customers but also make them less likely to engage with your brand as long as they continue to exist. This will diminish your chances of earning positive reviews significantly and have a spiraling effect on your business. A single negative review can put off nearly 22% of your customers and discourage them from engaging with you. To find out how to take down search results and remove negative links, you can enlist the help of a reputed online reputation management (ORM) agency.
Reduce Sales and Revenue
Negative reviews can have far-reaching consequences on your business. With customers being reluctant to buy your products because of such reviews, your sales volumes and revenues may take a substantial hit. Such a scenario is best avoided as much as possible. Hence, a thorough clean-up of your brand’s online reputation to remove any negative news articles will benefit your business immensely.
Discourage Potential Collaborators
Negative reviews that hurt your brand’s reputation can further turn away other brands, industry leaders, and potential employees. Plenty of goodwill will be at risk of getting lost, and potential collaborators may get discouraged from working with you. This may continue to take a toll on your credibility and perceived authority and, in the long run, decrease your visibility or even drive you out of business.
Evidently, the effects of receiving negative reviews and publicity are no small matter. If they go ignored or unchecked, your brand will be susceptible to suffering tremendous losses. Overlooking online reputation management for your business may lead to some irrevocable damage to your brand image. As the adage goes, ‘a stitch in time saves nine.’ So, it is better to address a problem like negative online reviews as quickly as possible to prevent it from snowballing into a significantly graver situation.
Hiring a professional media PR agency to implement an effective online reputation management strategy from the beginning could go a long way in strengthening your marketing and PR efforts. A professional ORM agency has the capabilities to respond to a situation or crisis in real-time. So, go ahead and streamline your business by cleaning up your online reputation through online reputation management services.