Local Service Ads or LSAs offer your criminal defense firm an opportunity to be visible before other things including the local map pack, the standard organic results, and PPC Google Ads. They can drive leads to your business that are ready to make a decision. But LSAs are not enough to get your firm in front of internet users looking for a criminal defense attorney. In fact, ignoring SEO will result in you ignoring those who are aware of their problem, but not the solution to this problem. For instance, Nifty Marketing LSA will not appear if people search for terms like DUI defense after DUI charges that are not directly associated with hiring a defense lawyer at the moment.
You must not ignore this market as your competitors will not. Otherwise, competitive criminal defense firms will grab such lead opportunities before these people search on Google for an attorney to help with their criminal case.
Combining LSA and SEO
Leveraging LSAs and SEO as parts of your online marketing strategy helps improve the chances that an internet searcher will visit your website after it appears twice in search results. When people search on Google, many of them do not trust ads and will prefer to ignore them and scroll through free results. if your site is not ranking there organically, then, you will miss out on this traffic and that leads from it.
For maximum results, you can combine LSAs, Google Ads, Local Search Ads, and SEO. This will increase the number of times your site can appear for search queries. In turn, this increases the chances of your results getting clicked.
Are Local Service Ads Worth It?
LSAs are a worthwhile investment when combined with other online marketing channels. Their benefits include the following:
- Pay only for real leads. LSAs let you connect with individuals in your area who are searching for criminal defense services. You only pay when a customer contacts your firm through the ad options. You have the option to set a budget and pay only if a possible client contacts you through the ad.
- Earn a Google trust badge. LSAs get the Google Screened checkmark. This green checkmark is meant for professional services such as attorneys and indicates to possible clients that your practice is Google-verified.
- Rich firm information. LSAs for criminal defense attorneys let you display enriched data regarding your law firm like a headshot, review ratings, hours of operation, number of years in business, phone number, and service area.
