Engaging Participants and Building Support

Give and take

It is important to build on existing relationships and connections with other organizations. Do not just ask for or expect support; be prepared to give it.

 Develop a common strategy

The strength of a coalition is in its unity. Work together with other organizations to develop a strategy that makes sense for everyone. The tactics you choose should be ones that all members can endorse. When tactics are not endorsed by all members, they should be applied by individual organizations, independent of the coalition.

 Be strategic

Building coalitions in and of itself requires a good strategy. Which organizations to ask, who asks them, and in which order to ask them are all questions to figure out.

Ensure consistency

To ensure consistency, organizations should send the same representatives to each coalition meeting. This practice helps meetings run more smoothly. These individuals should also be authorized to make decisions for the organizations they represent.

Formalize the coalition

It is best to make explicit agreements. Make sure everyone understands members’ rights and responsibilities. Be clear in order to help prevent conflicts.

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Networking in health promotion is the action of building alliances to address a health problem or concern. It is not about waiting until a problem appears but rather, deliberate action to know people, resources, and organizations. However, it does not have to be a carefully choreographed process of meeting and greeting people

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