Designing packaging is an art form and one that can make or break a product. If done correctly, great packaging can help a product stand out on store shelves, and persuade customers to buy it.
But what does “done correctly” even mean? And what makes good packaging design, especially when you do not have unlimited funds? We have got you covered! Below, you will find four tips revolving around our marketing weapon of choice: custom stickers. So read on and get ready to order stickers online!
1. Use stunning effects to catch the customer’s eye
Packaging design can be a great way to catch the customer’s eye and persuade them to buy your product. One way to do this is by using stunning effects. Did you know that stickers can help with this? They are not just available in standard white but in metallic and fluorescent looks.
On top of that, these vinyl-based custom stickers have a thick, high-quality feel with a glossy finish. This gives your product a more luxurious feel and makes it more likely that customers will buy it.
2. Keep your design simple and easy to understand
It’s important to keep your packaging design simple and easy to understand. This will help customers quickly identify what your product is, and make it more likely that they’ll buy it.
A simple packaging design will make your products appear more professional and high-quality. This is because a simple design is easy to understand and looks clean and sleek. A complex design, on the other hand, can be confusing and may make your products look cheap. So, make sure your design is clear and concise, and avoid using too many colors or busy patterns.
3. Include trust signals
Packaging can also include trust signals, which can help persuade customers to buy a product. Trust signals can include quality seals or certifications, which show that the product has been tested, meets certain standards or has not been opened since the quality control process.
Including trust signals on your packaging can help reassure customers that they’re making a wise purchase, and can help increase sales – for the price of a few personalized stickers. This is essential if you are just starting out, as you do not yet have the power of brand on your side.
4. Make sure your branding is consistent across all products
Finally, it’s important to make sure your branding is consistent across all products. This includes using the same colors, fonts, and logo on all packaging and all other customer-facing products and interfaces.
This not only exposes consumers to your branding, but also helps them to recognize your brand when browsing online or in real life. So try it yourself and invest in custom logo stickers. This creates brand familiarity and can really drive your sales.
Creating great packaging design is an important way to increase sales and build your brand. By following these expert tips, you can create packaging that gets noticed and persuade customers to buy your product. Do you have more tips we should include? Let us know in the comments below.