Achieving the lead in the rapidly growing plastic industry in India or the world depends on several factors. Effectual marketing strategies can become the key that separates the most successful plastic products from the rest in the international market. Here, strategies refer to finding a competitive edge and establishing the same by drafting a constructive plan. This includes determining what to market and how to use different platforms for building networks.
1. Outline the Buyer’s Persona
The concept of buyer’s persona was coined in the late 90s and has been a major tool for marketers since then. It should reflect the target market’s demographic elements, psychographic profile, behaviour trends, desires, values, pain points, and affiliations. An accurate definition of the buyer’s personality will guide plastic product manufacturers through proper product development, informed content generation efforts, lead follow-up, and customer acquisition and retention strategies.
2. Determine the Brand Message
The brand message is a unique identity and value proposition conveyed to the target audience. With a clear brand message, businesses can build a precise brand image, brand equity, customer confidence and loyalty.
3. Market and Advertise the Products
Plan engaging marketing and advertising campaigns to showcase the products. Instead of chasing the latest trends, pick ideas and tools that complement your brand and resonate best with your target demographic.
4. Find the Perfect Business Networking Platforms
With PLEXCONNECT 2024, plastic manufacturers in India now have access to a premier platform to display their manufacturing capabilities, capacities, quality, and commitment to global trade. The platform promises international exposure with over 900 buyers and 25,000 trade visitors from over 100 countries. Benefit from various state & district-, international-, and themed-pavilions, reverse buyer-seller meets, technical seminars, and experience centres. This upcoming plastic exhibition in India is a great opportunity to interact with government bodies and network with global decision-makers.
5. Perform SWOT Analysis
Analysing the strengths, weaknesses, opportunities, and threats can help draft a strong, extensive marketing campaign. Thus, conducting a SWOT analysis before launching a new product or at a regular interval is recommended as part of the regular strategic planning review.
PLEXCONCIL: Encouraging India’s Plastics Industry Growth
PLEXCONCIL, the Plastics Export Promotion Council, has been crucial in building and maintaining India’s place as a major sourcing hub for the international plastic industry since its foundation in 1955. It has paved a bright road for exciting bilateral trade opportunities for Indian and international manufacturers. Apart from collaborating with trade associations and leading the participation of Indian exporters at international trade fairs, the council hosts various trade fairs and exhibitions.
Visit https://www.plexconcil.org/plexconnect/ to learn more about PLEXCONCIL’s robust initiatives in shaping the future of India’s plastic industry and the upcoming plastic exhibition, PLEXCONNECT 2024!
