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OTT and DTH: Enjoying Both the Worlds

In 2006, Tata Play, formerly known as Tata Sky, emerged as a DTH service provider in India.  The market of DTH services was facing tough competition as it was emerging and slowly gaining popularity. But Tata Play was quick enough to add the feather to their market leader cap.

Even if technology has experienced a rapid evolution, television remains the entertainment cornerstone. Almost every household across the globe believes that television is the go-to device for seamless entertainment.

But media consumption has considerably changed over the years. And it looks way different than what it used to be some years back. Even though live broadcast channels have sealed their position in the DTH plans, the new generation wants more.

Evolution of OTT Platforms

The next-generation entertainment consumers have always looked forward to new options. They wanted to explore fields where consuming entertainment can be easy. And that is precisely where OTT platforms gained demand and popularity.

Various OTT platforms like Netflix, Prime Video, Zee5, Disney+ Hotstar, Voot, etc., tailored their content libraries according to viewers’ entertainment needs.

The entertainment industry has reached a position where both OTT platforms and broadcast channels broaden their content library. It is simply for creating a more robust engagement amongst the viewers and consumers.

Tata Play Brings the Best of Both Worlds

Tata Sky, the leader in the DTH services in India, has rebranded itself recently. It has got a new look for itself and has a new name. From now on, they will be known to the entire population of India as Tata Play.

With the name change, they are ready to scale up their position in the overall content distribution game. Tata Play has its set top box in almost twenty million homes across the nation. Their business interests have reached beyond DTH services by including OTT apps on their interface two years back. Even though the company began as a DTH distributor, they are now catering as a content distributing company.

All the subscribers of Tata Play will now enjoy seamless entertainment. Under the single user interface, consumers will now be able to watch broadcast television channels and OTT content. Tata Play will offer the flexibility of single payment and subscription.

The best part about their seamless entertainment is that they have recently joined hands with Netflix. So their Binge Combo packs include all your favourite broadcast TV channels and other OTT platforms. Some of them are – Voot Kids, Disney+ Hotstar, Netflix, Prime Video, ShemarooMe, Zee5, etc.

All the inactive and active customers who have Tata Play’s DTH connection can renew their plans without paying any reconnection charges. All you need to do is recharge your desired plan and get started.

Wrapping Up

If you have still not subscribed to the DTH services of Tata Play, get it this instant. Why wait? Immerse into the world of seamless entertainment right away.

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