TikTok has changed its stance once again. Previously, TikTok only gave access to its creator facilities, known as Creator Next, to super popular TikTok creators. The latter had to have more than 100,000 followers. However, this has changed, and now TikTok creators who have followers amounting to 10,000 can monetise their content and earn a living. The primary factor in this change is thanks to the fact that creators who do not have a great following may have excellent content that they generate. Creator Next gives users access to tools and features like the TikTok Creator Fund, the Creator Marketplace, LIVE Gifts, Video Gifts, and Tips.
Creators from the following countries: US, UK, Germany, France, Italy, or Spain will have access to TikTok’s more lucrative opportunities. TikTok has publicly stated that it will spend over US$1 billion over the next few years by disseminating that money across all the creators on TikTok. This is an initiative where there is an incentive for up-and-coming creators to migrate to a platform that offers a better opportunity compared to other social media platforms. TikTok has placed their trust on value creators and their content generation: this is the main hook that they are placing on the platform and its future business plans.
TikTok may have serious competition in the form of YouTube, Facebook, Instagram, and Snapchat. This dissemination of monetary rewards with such a huge budget shows that they are very serious about becoming the number one social media platform in the world. With so many other social media platforms like Discord coming up, TikTok is definitely using the carrot and stick in order to become the most viable and feasible option for aspiring content creators.
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